In today's fiercely competitive global power equipment market,
Huaquan generator sets have successfully established a foothold in 38 countries and regions with their unique localization strategy, becoming a benchmark case for "Made in China" going global. This article will deeply analyze Huaquan's international layout, localization landing strategy, and market achievements, helping enterprises seize the opportunity to go global.
1、 Deeply cultivating the international market: Huaquan's "localization" breakthrough strategy
Since launching its globalization strategy in 2015, Huaquan Power Generation Unit has abandoned traditional foreign trade thinking and adopted a core strategy of "deep localization" to achieve three key breakthroughs:
Localization of market positioning
Along the "the Belt and Road" layout, we launched customized solutions for agricultural power consumption in Southeast Asia, industrial power supply in extreme cold regions in Northern Europe and other scenarios.
Case: Provided 50kW diesel units to the Port of Linchaban in Thailand to solve the problem of unstable industrial electricity consumption, becoming the 10th local cooperative customer.
Localization of technology adaptation
Collaborate with international brands such as Cummins and Volvo, integrate global technology, and develop units that are suitable for local environments.
Innovation Highlights:
Cold proof unit: Stable operation in extremely cold environments of -40 ℃, conquering the Russian market.
Silent unit: The noise level is as low as 75dB, meeting the needs of special scenarios such as hospitals and scenic spots.
Localization of Service Network
Establish a global after-sales system, provide 7 × 24-hour remote support, and equip with original parts inventory.
Data: In 2023, the overseas service response rate will reach 98%, and customer satisfaction will increase by 40%.
2、 Decomposition of Localization Strategy: Huaquan's "Three Dimensional Empowerment" Model
Huaquan's localization strategy can be summarized as the three-dimensional empowerment of talent, production, and service:
Localization of Talents
90% of overseas employees are locals who are well versed in local regulations and culture, reducing communication costs.
Result: A certain African project avoided millions of losses due to the local team's early prediction of policy changes.
Localization of production
Invest in building factories in the target market to achieve "on-site production and on-site sales".
Advantages: Avoiding trade barriers and reducing transportation costs by 30%.
Localization of Services
Establish regional after-sales centers to provide full lifecycle support.
Case: During the epidemic, remote guidance was provided to Thai customers to complete unit maintenance, ensuring zero power outage losses.
3、 Market achievements: Data witnesses the globalization pace of Huaquan
Sales Network: Covering 38 countries and regions worldwide, establishing partnerships with hundreds of customers.
Performance growth: In 2023, the proportion of overseas revenue exceeded 60%, and the strategic transformation achieved significant results.
Honor certification: awarded titles such as "Provincial High tech Enterprise" and "Specialized, Refined, Unique and New Little Giant", and its technical strength has been internationally recognized.
4、 Future layout: Huaquan's "localization+" strategic upgrade
Faced with the global trend of new energy, Huaquan is extending localization to the green field:
Hybrid power supply system: piloting the "photovoltaic+energy storage+diesel unit" scheme in Africa.
Biomass energy unit: Cooperate with Latin American enterprises to develop agricultural waste power generation projects.
Goal: To achieve diversification in overseas markets and increase the proportion of new energy products to 40% in the next five years.
Conclusion: Localization Strategy - Huaquan's Secret to Going Global
The overseas story of Huaquan power generation units is essentially a victory of the "localization" strategy. Through the deep integration of technology, talent, and services, it has truly made Chinese power equipment a part of the global infrastructure. For enterprises aspiring to go global, Huaquan's practice provides valuable insights: "Entering the market" is more important than "entering the market".
